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The success of persuasion depends on three factors: source, message and target. Comment. 10 marks

Mentor’s comment-

  • In the introduction briefly define what persuasion is.
  • In the body explain persuasion. Persuasion is a method of changing a person’s cognitions, feelings, behaviors, or general evaluations
    (attitudes) toward some object, issue, or person. Discuss the significance of four elements are present in all persuasion settings: (1) a source who delivers the persuasive message, (2) the message itself, (3) a target person or audience who receives the message (recipient), and (4) some context in which the message is received. Discuss the relevance of all the four factors and use examples to justify better.
  • Conclude by reasserting the significance on the factors in successful persuasion.

 

Comments

4 responses to “The success of persuasion depends on three factors: source, message and target. Comment. 10 marks”

    1. Parth Verma Avatar
      Parth Verma

      Hi Divya
      Good introduction.
      You have met the demand of the question in a decent manner.
      Covering various dimensions is appreciable.
      Good structure.
      A decent attempt.
      Keep working hard.

  1. Arun Vashisht Avatar
    Arun Vashisht
    1. Parth Verma Avatar
      Parth Verma

      Hi Arun
      Write little small as space will be limited in the mains answer sheet.
      Good introduction.
      While writing about target, add these points –
      – Features of the audience that affect persuasion are attention, intelligence, self-esteem, and
      age.
      -In order to be persuaded, audience members must be paying attention.
      Good conclusion.
      Work on presentation to fetch better marks.
      Keep writing, you will improve.