Explain social influence as fundamental feature of communication. 10 marks

Mentor’s comment-

• In a few introductory lines appreciate the need for such values in a public servant.
• In the body define first – what do you understand by social influence. Discuss the types of social influence and explain their importance in communication. Explain that social influence is ubiquitous in human societies. It takes a wide variety of forms, including obedience, conformity, persuasion, social loafing, social facilitation, deindividuation, observer effect, bystander effect, and peer pressure etc.
• Conclude with importance of Social influence in general and specific to public administration.