Facilitating manufacturing through MSMEs
- A significant major contributor to the India growth story is going to be manufacturing.
- Manufacturing by small units, cottage units and MSMEs, if effectively facilitated, will be the game changer.
- For MSMEs to be sustainable and effective, the need of the hour is not just better automation but also more channels for accessing greater markets and opportunities to become a part of the national and global supply chains.
- E-commerce marketplaces are today the best possible enablers for this transformation at minimal cost, innovation and investment.
Need to invest in digital transformation and technology
- China captured the world market through the traditional method of having guilds and business centres.
- Today, digital empowerment is the key differentiator.
- Without that, our MSMEs will not be future ready.
- E-commerce allows products even from hinterlands to get to the national market, thus, providing opportunities to artisans and small sellers from Tier-2/3 towns to sell online to customers beyond their local catchment.
- By investing in supply chains, the e-commerce sector provides opportunities for MSMEs to partner them in supply and delivery networks.
- Start-ups and young brands are also finding opportunities to build national brands and even going global.
- This leads to additional income generation through multiple livelihood opportunities.
- Many offline stores are also adopting e-commerce to leverage these opportunities and the traditional and modern retail models are moving towards more offline and online collaborations.
Challenges in building robust e-commerce sector
1) No GST threshold exemption
- Sellers on e-commerce marketplaces do not get advantage of GST threshold exemption (of Rs 40 lakh) for intra–state supplies.
- Online suppliers have to “compulsorily register” even though their turnover is low.
- Offline sellers enjoy this exemption up to the turnover threshold of Rs. 40 lakh.
2) Principal place of business issue
- Today, the sellers, as in offline, are required to have a physical PPoB which, given the nature of e-commerce, is not practical.
- The government would do well to simplify the “Principal Place of Business” (PPoB) requirement especially for online sellers by making it digital.
- Replace physical PPoB with Place of Communication.
- Eliminating the need for state specific physical PPoB requirement will facilitate sellers to get state-level GST with a single national place of business.
3) Support MSMEs to understand e-commerce
- MSMEs should be provided with handholding support to understand how e-commerce functions.
- The government can collaborate with e-commerce entities to leverage their expertise and scale to create special on-boarding programmes.
- These can be provided by state governments.
- There is need to examine the existing schemes and benefits for MSMEs, which were formulated with an offline, physical market in mind.
4) Build infrastructure
- There is a need to build infrastructure — both physical and digital infrastructure is important for digital transformation.
- The road and telecom network will facilitate access to the consumer and enable the seller from remote areas to enter the larger national market as well as the export market.
- A robust logistic network and warehouse chains created by e-commerce platforms enable similar access and reach.
- The National Logistics Policy should focus on e-commerce sector needs.
5) Skilling policies for e-commerce sector
- Dovetail the skilling policy and programmes with the requirements of the e-commerce sector to meet future demand of the sector.
6) Steps to increase export via e-commerce
- We need to take specific steps to increase exports via e-commerce.
- There is a need to identify products that have potential for the export market, connect e-commerce with export-oriented manufacturing clusters, encourage tie-ups with sector-specific export promotion councils, leverage existing SEZs to create e-commerce export zones.
- India Posts can play a significant role by creating e-commerce specific small parcel solutions at competitive rates, building a parcel tracking system, and partnering with foreign post offices to enable customs clearances.
Way forward
- There is an urgent need to create a consolidated policy framework for e-commerce exports.
- Policies like the upcoming Foreign Trade Policy needs to be fully leveraged.
- The Foreign Trade Policy should identify areas and include e-commerce export specific provisions in the revised policy that comes into effect in April this year.
Consider the question “E-commerce marketplaces can help MSMEs in accessing greater markets and provide opportunities to become a part of the national and global supply chains. In light of this, examine the opportunities provided by e-commerce also mention the challenge the sector faces in India.”
Conclusion
By facilitating and supporting e-commerce, we can leverage the potential of MSMEs in manufacturing which could help in the economic growth of the country by creating job opportunities.
